In September 2022, a new app, Temu, was released on the American shopping market. Since then, it has become a real hit among shopping apps. However, for many users, Temu is still a mystery, despite the fact that it is far from the first Chinese player trying to break into the American market.
The Secret of Success
How did Temu manage to get to the top? Advertising played a key role. According to Meta, Temu has posted more than 1,000 ads in English and Chinese since September 2022. This aggressive marketing approach helped the app quickly gain popularity and attract new users.
How is it different from AliExpress?
Unlike AliExpress, which was unable to reach its full potential in the American market due to insufficient emphasis on marketing, Temu relies on advertising and low prices. However, there is a risk that Temu may reduce its advertising campaigns if their cost becomes too high.
Shipping and Promotions
Many users note that Temu resembles AliExpress in the early stages of its development, especially due to aggressive promotions. However, Temu stands out for faster delivery, especially to remote regions such as the Canary Islands, where delivery takes only a couple of weeks, instead of the usual 1-2 months.
Thus, thanks to a well-thought-out advertising strategy and an emphasis on affordable prices, Temu managed to take a leading position among shopping apps in the United States. However, further success will depend on the company's ability to adapt to changing market conditions and maintain a high level of service.